The DATA plan.

No computers were used in the construction of these flyers.

No computers were used in the construction of the flyers shown in this post. (Click on through for larger views.)

One night, some years ago, my bandmate and I spent a thoroughly enjoyable few hours at Kinko’s, working on a flyer for an upcoming show. I brought fifty or so copies of the final version home with me and peeled one off to show my roommate, whose comment was, “Nice flyer. So, when’s the show?”

Yes: I’d forgotten to include that information. I slapped my forehead and called my bandmate, who slapped his and called us both morons, and we agreed to meet back at Kinko’s the following evening to add that important detail (and run off another batch of copies).

As I lay in bed that night, I concocted the following mnoronic (you see what I’ve done there) device, which I include herewith:






These are all of the core, crucial, essential elements that any flyer should have, whether it’s a punk rock show or a lecture on the intrinsic hegemony of the modern workplace. (The only item left out is “Age,” which, in regards to all-ages shows, can be a crucial factor* in the punk scene; I’ll leave it to the reader to decide whether or not to add a third “A” to this device.

Chris Ware has not approved this message.

Chris Ware has not approved this message.

The next day, when I met my bandmate at Kinko’s, I told him excitedly about my invention. His reaction wasn’t what I’d hoped for.

“Keep it to yourself,” he said. “No need to broadcast how dumb we are.” And, on thinking it over in the cold, hard and rapidly dimming light of the new day, I had to concur.

But I think enough time has passed since then—and I have no doubt whatsoever that there are still people in bands absent-minded, distracted, forgetful or just plain dumb enough to make these kinds of mistakes. It’s for that dopey but loveable crowd that I’m finally going public with the DATA system. Simple, memorable, effective. (Maybe jot it down somewhere so you don’t forget it.)

Oh, what a nite.

Oh, what a nite.

* Inexplicably, Crucial Factor is not the name of a straight-edge, hardcore, metal or any other band. xCRUCIALFACTORx WTF


Fine; let's hear it.

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